Travel Counsellors has recorded a 60% increase in cruise sales in April and May 2022, compared to the same months in 2019, as it launches a raft of initiatives to help agents sell more cruises.
The company also experienced a 15% increase across all cruise sales between November 2021 and April 2022. Sales for premium lines rose by 31% over the same period, while sales for luxury lines increased by 22%. It has also seen an increase in expedition cruise sales this year and predicts a “good winter for Caribbean cruises”.
Since travel restrictions lifted earlier this year members have been offered a variety of cruise specific training. Last month, Travel Counsellors launched a digital cruise guide called Set Sail, which collates information and advice on cruise suppliers. Cruise roadshows are planned in Manchester on June 22, in Birmingham on June 28, and in London on June 30.
Last weekend’s Clia Conference in Southampton (20 – 22 May) saw a record attendance from Travel Counsellors, with 81 members. The day prior to the conference, 52 Travel Counsellors attended an exclusive training event and dinner with Regent Seven Seas Cruises.
Janet Whittingham, head of cruise at Travel Counsellors, said the company’s members were “dominant specialists within the cruise sector”. She added: “We are so passionate about cruise. Following the record-breaking leisure sales experienced by Travel Counsellors over the last few months, the cruise market is not falling behind. Looking at 2023, we predict that Alaska, Australia and New Zealand cruises will make a strong comeback, together with family cruising.”